Doron Libstein – Mentor`s Channel


The ‘Towards’ and the ‘Away From’ Families
February 26, 2009, 8:42 pm
Filed under: Uncategorized

Yesterday in our marketing meeting we had a debate regarding our marketing messages.

We are dividing people into two major groups, or should I say two big families. The “Towards People” (People who are driven towards their dreams) and the “Away From” people (People who are driven away from their fears). Understanding who your target audience is in terms of “Towards” and “Away” is extremely important, since the communication language designed accordingly in order to reach their attention and offer them a solution that meets their deepest needs is at stake. We are currently using messages in our ads that offer the opportunity to grow, achieve a happier reality, reach success and win at the workplace and in life – language that communicates mostly with the “Towards” people.

Part of the team thought that in today’s world people tend to act based on their fears rather than their dreams and hopes, and that in order to “speak” their language we need to communicate with them with messages and examples like: “You either lead or fall,” “If you can’t sleep at night from stress and fears”, or “If you fear of getting fired”, or “When the world changes you need some balance.” Actually, nobody wants to lose their job or be ill or left behind, and everybody feels that a big change happens right now and that they need to act and do something about it. Basically that part of the team says that the Towards family has minimized and since then worked has changed, many people moved from it to the Away-From family……

At the same time – the other part of the world is working with a different operating system – Towards. They act via their dreams. Yesterday I saw many people standing in front of a lottery booth and I realized that this is their dream and even if it is difficult and they have fewer resources, they will not give up on their dream. Others attend self growth seminars and read more self development books. They are looking for information in order to fulfill their full and highest potential.

I personally prefer the positive attitude – I am a “Towards” person, but I think that we might try to reach people with messages that they can’t really “hear”, since the noise they have in their “receptors” is the one that deals with surviving and not with growth, so they skip the ads. I ask myself, can we be relevant to more people by communicating to both “Operating systems”. When I coach an “Away From ” type of person, it will be a waste of time to talk about goals and dreams. When I will ask how they are feeling today, the response will be, “Not too bad,” if it is not bad enough then they will not act to change it.

I dislike marketing activities that are based on fear, but there are so many that will act and create a change in their lives only if they are faced with fear that without change it will become worthless.
Please share your thoughts,

Doron Libshtein
CEO, Coaching Interactive Limited
Mobile +972 52 6301220
http://www.mentorschannel.com

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The Law of Least Effort

Jeff, one of my closest friends, called me yesterday. He was very frustrated. He cannot understand why his team manager does not treat him accordingly to his great efforts. He shared with me the fact that lately, due to atmosphere efficiency, fairing and cutting costs he has decided to act. He made the decision to be more involved, to initiate, help, and stand out – or in other words, become a core part of the team and the organization. As a result his mangers will find out how difficult it would be if they were to lose him as an employee in the hopes that they wouldn’t let him go, even when harder times come.

Following the plan he created, he initiated new business directions in order to increase revenues. He shared his work and information with his team members. He worked a lot of hours from the office and even took work home with him, working late into the night to reach his goals. Jeff speaks at all meetings, respects other peoples ideas and thoughts and gives his boss tips regarding the work of the team as well as all the information needed to assist him as well.

He hoped that his strategy would produce results, gaining appreciation, but instead the opposite seemed to occur. Despite his efforts Jeff does not feel appreciated. He finds himself getting into a lot of arguments as it seems no one sees his efforts and his manager constantly trys to avoid him. Frustration sinks in and Jeff starts to resent everyone for not seeing his hard work. Each and every day the fear of getting fired fuels the fire to try harder, even if he is not being acknowledged.

While we discussed this situation, I used some information, knowledge and examples which I took from Deepak Chopra’s new interactive program: “The Seven Laws of Success Online Program”

One of Deepak’s laws is the forth law: “The Law of Least Effort”. The path to fulfillment doesn’t need to be so difficult, and offers three liberating steps to a happier and more abundant life by taking the path of least effort.
1. Accept people, circumstances, and events as they are in this moment. When confronted with any challenge, remind yourself, “This moment is as it should be,” because the entire universe is as it should be.

2. Take responsibility for your situation without blaming anything or anyone, including yourself. Every problem is an opportunity to take this moment and transform it into greater benefit.

3. Be un-defended. Relinquish the need to defend your point of view. In defenselessness, you remain open to all points of view, not rigidly attached to one of them.

As for Jeff, I told him that it seems that he is trying too hard, and that’s why things are not happening as he planned. I suggested that he might consider stop trying so hard and take a break. He should understand that the universe will send him a massage to hold back a little and not try so hard, for sometimes when we are trying too hard we reach the opposite end result.

One of the exercises in the online program deals with situations such as Jeff’s and I invite you to practice it. Please take a couple of moments, sit down in a quiet place and answer the following question in writing!

What can you do today to better accept things as they are? (For example: to focus on what there IS in every situation, taking your time to respond and not react automatically, seeing things from many perspectives, etc.)

The purpose of this exercise is to help you direct your thoughts toward excepting things as they are so you can grow through them, getting you closer to reaching self fulfillment. As you can see, it is not about not-doing things. It’s about doing things differently.

Jeff did some thinking, and after completing some exercises decided to stop fighting for things to go his way and accepted things as they are.. He made the decision to stop worrying about the feedback from his boss and colleagues and just be who he is, do his best and keep himself open minded – welcoming any changes to come.

I also would like to add one phrase which I learned from my manager when I worked for Microsoft: “Do Few Things Well.” When we are doing a lot of things, we are not necessarily getting great results. Not when we do few things, but well…. It is always better, to us and to our surroundings.

I invite you to experience Deepak Chopra’s latest released project: The Seven Laws of Success online program and exercise your way towards success and a happier live.

The Seven Laws of Success online program is based on Dr. Deepak Chopra’s two best-selling books: “The Seven Spiritual Laws of Success” and “The Seven Spiritual Laws of Yoga.” This new, interactive online program was created in order to help people realize their dreams and aspirations and fulfill their potential. Empowering them to live the life they always intended.

This amazingly easy and fulfilling program is rich and varied and includes hundreds of exclusive video and audio files, questionnaires, yoga exercises, explanations and meditation sessions all guided by Dr. Deepak Chopra & Dr. David Simon, who will help them to understand what success is, and inspire them to achieve it. I invite you to join the full program to practice all the seven laws and get yourself closer to outstanding success as well as a happier life.

Visit our sites:  www.SevenLawsOnline.com

 

 

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Personal growth should be common property



Personal growth should be common property
February 1, 2009, 11:54 pm
Filed under: Uncategorized | Tags: , , , , , , ,

I used to work for Microsoft for 13 years, and had the privilege of working with coaches throughout my career and personal life. I remember my first coaching session back in 1996 which, by the way, has never stopped since. I had realized then, that I had gained so much benefit from it and that I wanted to share it with as many people as I could. At the beginning I brought the news of coaching to my teams, which were followed by my colleagues. People around me started calling me “that coaching guy” as it gradually became a growing part of my life.

I found myself summarizing books that I read on personal growth and business management, as I was trying to implement them into my life. Let me tell you, it was not easy at all.

Even at Microsoft, the richest company in the world, only executives can benefit from coaching (directors and above) due to the financial cost. When I left Microsoft in Jan 2006, it was clear to me that I was going to dedicate the coming years of my life into bringing coaching to the masses.

I knew the time was right, I knew that the internet would have something to do with it, and I knew that lots of people are going to benefit from it.

Three years ago, my dream was realized in the form of “Coaching Interactive”- my baby. The decision to establish Coaching Interactive, sprung from the belief that coaching and personal growth should be common property. I see our vision as bringing as many people as possible closer to growth. Our efforts and vision embrace people, wherever they are, offering each one of them various solutions and tools using high-end technology to provide simple and easy to use solutions at affordable prices.

In my opinion, the way to realize this vision is by establishing cooperation between people all over the world with mentors, coaches and coaching schools around the globe using common unifying objectives. This is an era of outstanding opportunity for synergic cooperation that will help increase and fulfill the enormous potential of coaching.

Yours,

Doron Libshtein, CEO

Coaching Interactive

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Personal growth should be common property